Once you have chosen your keywords you are ready to build
your site. For your domain name you should strive for an exact match domain
(EMD) if available. So if your keyword is 'women car insurance' you'll go for
www.womencarinsurance.com. if this is not available try the .net, .info or any
other TLD that happens to be available.
EMD domains used to get you a big advantage with Google -
but not anymore. Unfortunately Google has changed their algo regarding EMDs but
it still can get you some extra points, and of course anything that Google
gives we are willing to take. 