Now let’s take a look at each of the main types of social media, and how they work. These explanations are intentionally very general, because with social media every
rule seems to have an exception.
In fact, among the defining characteristics of social media are the blurring of definitions, rapid innovation, reinvention and mash-ups. Each explanation also has a section on how to try out that form of social media yourself, with pointers on both how to find social media that’s relevant to you and how you might go about creating it. If you want to really understand how social media works, there’s no better way than to take part in it.