The way my strategy works is simple. You focus on creating quick little sites that
each
target a laser targeted long-tail keywords. Once you
complete one site you quickly move onto the next. So you don't want to spend
too much time on any one site. This way you create, one by one, an army of
passive income websites that keep producing cash for years.
I'll show you exactly how to create and promote your first
money making website, than you just rinse and repeat to create as many websites
as you wish, the more sites you create the more money you make. The only limit
is how far you want to go.
Now let's not waste any more time and move directly to the
first component of the strategy which deals with deciding on the keywords your
site is going to target. This is a crucial decision and a fundamental part of
achieving success online. You could do everything else perfectly, but target
the wrong keywords and your site will be a total failure. in this chapter I'll
tell you exactly what to look for when searching for good solid keywords.
Most Internet Marketing "experts" and the
self-proclaimed gurus will tell you to use the Google Keyword Tool (now called:
"Keyword Planner" and is only available to Adwords account users) for
your keyword research. This is a big mistake! if you only use the Google tool
you'll end up going in circles with the rest of the herd achieving no success.
Why? although the Google tool will provide you with a nice list of several
hundred keyword variations, it will tell you nothing as to the competitiveness
of the terms. You have no clue as to how hard it will be to rank in the search
engines for any specific term. This is critical. Most newbies will choose a
term from the Google Tool that is too competitive and end up hitting a brick
wall. You certainly don't want to be spending any time or money building a site
that will never rank in the SE's.
In order to implement the strategy successfully you need to
utilize for your keyword research a tool named Keyword Canine
Keyword Canine (KC) will also provide you with a nice list
of several hundred keyword variations but it goes beyond the Google Tool in
that it will also analyze the competitiveness of each keyword variation. This
is crucial and that is where you gain your "unfair advantage" over
the 99% that only use the Google Tool.
How does KC do it? it has a special algorithm in its backend
that looks at the top 10 Google search results for your chosen keyword and
produces an accurate analysis in the form of "Very Easy, Easy, Moderate,
Hard or Fierce" so you can literally plug in your keyword and get an instant
answer.
Keyword Canine has a ton of additional features that can
help you as an Internet marketer but for the purpose the implementation of my
strategy, the competition analysis is what we need.
I'm not going to walk you here thru the steps of conducting
a keyword research with Keyword Canine as they have pretty good tutorials
explaining everything. Simply sign for the service and follow their
instructions.
Now let's see what properties a keyword must have in order
to make us the most money.
For starter it has to be of a commercial value. This relates
to our business model, the way we monetize our site. I will elaborate on this
in a later chapter but for now I can tell you that our income will come from
two sources:
a. Google AdSense ads.
b. Affiliate Programs
To maximize our income from those two we need to look for
keywords in markets that has AdSense advertisers and affiliate programs that
are willing to pay us top dollars. in the appendix you can find a list of the
50 best paying affiliate marketing niches. These are the markets that has a
high concentration of AdSense advertisers and affiliate programs that are
willing to pay top Dollars for your referrals. If you plan to tap any of these
niches you must take into consideration that these are also the most
competitive ones. However, I think it is still possible to find gem keywords in
these areas provided you do your keyword research right. Alternatively you can
look at other, less competitive, niches and still make good money as long as
you take into consideration their commercial value.
Another property that you want to consider when looking for
good keywords is the search volume. Obviously, even a #1 ranking isn't going to
do you any good at all if nobody searches for the keyword that you rank for. I
would say that the minimum search volume you should look for is 500 monthly
searches (Keyword Canine shows you the search volume right next to the keywords
in the list). Some will say that this is too low to target, however I had many
successes with pages targeting close to this number of monthly searches.
The next property you need to consider for a good keyword is
how competitive it is, how hard it will be to have it ranked in the first page
of Google's search results. This is critical, however if you use Keyword Canine
it will do the competition analysis for you and come with a recommendation in
the form of "Very Easy, Easy, Moderate, Hard or Fierce". I would not
go beyond "easy" with a new site.
So to summarize, in order to find a good keyword you need to
consider:
* Commercial value
* Search volume
* competition strength
How many keywords should you target in one site? Some will
tell you that you need to look for several terms and optimize each page in the
site for a different term. This is not
