Why do so many personal finance sites focus on spending LESS
instead of making MORE? Sure, managing your spending is important, but too many
people get tunnel vision on cutting costs.
Coaching someone else first starts with identifying their
brand and how they are marketing that brand to the public. For someone to trust
you with their business you yourself have to have a solid brand and identity.
People will not give you their hard earned money if you are not walking the
walk yourself.
Speaking of your own brand, make sure you have professional
marketing materials created to broadcast your coaching business. Building your
personal brand should be easy as it is sharing who you are in an authentic,
interesting way. Your personal brand will make you known to your target market,
which helps to build trust. Communicating that brand is a process and takes
time. A great benefit is that it creates a very powerful connection with your
audience, encouraging them to return to you...and to hire you as their coach.
When you are first starting out offer introductory packages
to new coaching clients. The easiest is to have a set number of telephone calls
per month for a set amount of time. This would create an instant ka-ching in
your pocketbook and you only need a few of these to make an impact on your
monthly bottom line!
High-end coaching is about results. You will have fewer of
these types of clients. They will be the ones that are genuinely serious about
achieving success. High-end coaching clients have rolled up their sleeves and
put in the hard work and need your advice and guidance to get them across the
finish line. This type of coaching often times results in them being
millionaires and being able to credit some of their success back to your
coaching.
In conclusion, the secret to making money online is
understanding a few basic principles—and then sitting back and hearing the
virtual ka-ching. The old cash registers might be a sign of the past, but that
proverbial ka-ching sound will live on.
Building a website these days is quite easy, and you can be
up and running—and creating content—in a few hours to a couple days. No longer
does it takes a ton of time or a computer programmer's knowledge level to build
one. Create a website based on something that you love to talk about or are
very passionate about. When you follow your passions, hearing that ka-ching
sound is even sweeter.
